To market their GSeries Pro line of products, Gatorade is represented at several expos centered around various marathons and running events nationwide. This iPad application allows their staff to gather important customer data for future use.
Complete rebrand and redesign of the main AMF.com bowling site. These series of images show original concepts and eventual look and feel approved by the client.
As a part of the new business team that won the account, I was expected to support the overall interactive strategy of the potential solution. In the case of AMF, a specific challenge was the 280+ bowling centers nationwide. Keeping that data in sync and provided to the user in one common interface posed a logistical challenge.
Complete set of emails, landing page, mobile site templates, and tutorial interface to support TD Ameritrade's customer communication efforts.
This infographic poster represents a potential training application for Gatorade GSeries Pro. A specialty product line focused on elite endurance athletes. The main premis is to build a large database of granular informational and training videos that could be heavily tagged and organized into personal training programs catering to an individual athlete.
In 2007 BASF's portfolio of websites was a disconnected melange of 36 websites all controlled by separate groups and hosted in separate places. I was part of the initial pitch team that eventually won the project to consolidate their entire web presence under one common CMS. As creative lead, I work on an ongoing basis to make sure all consumer content adheres to strict style guidelines put in place from BASF corporate.
On the heels of the very successful consumer facing consolidation effort, BASF asked us to extend the styles we helped establish to their expanding set of internal tools. Because there was no established style for applications, I led the effort to standardize all these applications from the ground up. I created the first style guide dictating proper usage of all interface elements.
Lockheed published a traditional paper-based magazine called CodeOne. Their goal was to move this magazine completely over to a digital format with a CMS driven website as the centerpiece. hawkeye was asked to provide the overall style and implementation of the CodeOne site. Shown here are some early ideation boards as well as the final, approved site.
hawkeye moved their primary website to an open, social model representing senior staff as key players for content. Employees post freely via standard social media channels which is then picked up and displayed by the CMS drive site.
To describe sometimes difficult concepts to an audience of varying technical understanding, I will suggest we create poster-sized info-graphics. This info-graphic represents, at a high level, the entire BASF technical infrastructure and audience.
This poster sized info-graphic tells the story of the original BASF web consolidation project.
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