BASF - Web Consolidation
Roles: Creative Direction, Art Direction
In 2007 BASF's portfolio of websites was a disconnected melange of 36 websites all controlled by separate groups and hosted in separate places. I was part of the initial pitch team that eventually won the project to consolidate their entire web presence under one common CMS. As creative lead, I work on an ongoing basis to make sure all consumer content adheres to strict style guidelines put in place from BASF corporate.